Hasta La Creative!

Obviously inspired by last year’s disturbing workplace-safety ads from Canada, Australia’s WorkSafe Victoria has begun airing its own graphic depictions of on-the-job gore. There’s a predictably horrific nailgun incident, a bagel-slicer bloodbath and (just like Canada’s campaign) a kitchen worker who gets boiled alive. While it’s not quite as jarring as when we saw this stuff the first time around, the campaign is still a compelling way to get the attention of young workers who are most at risk for severe workplace injury. According to Australian newspaper The Age, the WorkSafe spots will air in two versions—a PG cut for earlier timeslots and a Dario Argento version to be shown after 8:30 p.m.

—Posted by David Griner