Hasta La Creative!

The Weather Company has been touting its data-driven targeting capabilities to the ad world for some time now, but the emphasis was on its programming during its presentation to digital ad buyers on Monday.

Starting in July, the company plans to introduce short-form shows available for viewing on The Weather Channel, on its website and on mobile devices, including “Virus Hunters,” a dramatic look at super viruses that could affect large groups of people, and “Alive,” which will chronicle the harrowing tales of people who survive treacherous weather events.

It also plans web series “Brink,” which focuses on crusaders who have helped save endangered species, and “Grid Breakers,” which tracks intrepid explorers in extreme weather conditions.

Continue reading at AdAge.com