Jun
24
The Wall Street Journal, Barron’s Group Emphasize First-Party Data to Advertisers
Posted in: UncategorizedIn an especially challenging year for print media advertising, The Wall Street Journal and Barron’s Group executives spent their NewFronts presentation (virtually) touting their first-party data on consumers, especially the new paying readers who signed up during the pandemic. “There’s a lot that is challenging in the world right now, but choosing with whom you…
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