The TV Experience Is Finally About to Catch Up to Technology
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The march of digital progress has been uneven so far, delivering consumers quickly from clamshell cellphones to Apple and Android smartphones, but leaving us stuck with the same old cable remote control and TV experience. That’s about to change, for better or worse for TV’s big powers, said Rich Greenfield, managing director-media and technology analyst, BTIG, during a conversation at the Ad Age Digital Conference on Tuesday.
TV programming will increasingly be accessed through devices like Apple TV or perhaps a similar machine from Amazon, rumored to be coming this week. But that will put your favorite shows right next to apps from Angry Birds to Skype, reshaping the way viewers consider TV and intensifying the competition for your attention.
“As you unbox the cable box and allow other devices to become the TV experience, you’re going to get much better consumer experiences,” Mr. Greenfield said. “On the flip side of that, TV is just an app.”
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