'The Truth Is Hard,' Says The New York Times' First-Ever Oscars Ad
Posted in: Uncategorized
This Sunday, The New York Times will debut its first-ever ad to run on the Academy Awards. The simple, black-and-white typographic spot lays out, line by line, a litany of conflicting statements, anchored by the three words, “the truth is” — “The truth is alternative facts are lies. The truth is the media is dishonest. …The truth is a woman should dress like a woman. The truth is women’s rights are human rights” and so on.
The non-Oscars version of the spot will continue to run nationally on broadcast for a week after the awards, with digital ad buy continuing for a month. Other assets will include digital and social ads, print ads running in the Times from Friday through Monday, as well as out of home in New York, Los Angeles, Washington, D.C. and San Francisco.
Mr. Rubin did not disclose how much of the Times’ marketing budget for the Oscars ad entails. While the Times is “an efficient advertiser,” the ad does represent a “huge investment,” he said. As reported in Ad Age, 30-second ad slots during ABC’s broadcast cost anywhere between $2 to $2.5 million.
Post a Comment