Hasta La Creative!

With brands increasingly turning to native as a content-marketing solution, the industry is quickly learning what works and what doesn’t. And at this nascent stage in native, marketers are still going through growing pains. To avoid future headaches, here are the three biggest brand roadblocks to making native work, along with solutions that will help advertisers save time, money and valuable resources.

1.Shifting from traditional advertorial mindsets

Brands need to syndicate editorial content that will capture reader attention, engage them and prompt action. But marketers can’t just syndicate advertorials, brand it content and call it a day. Consumers have become extremely digitally savvy and can sniff out non-traditional ads instantly. That’s why direct-response, product-centric language in native campaigns does the brand a great disservice and typically performs poorly on attention-based measurement — readers feel tricked and immediately disengage.

Continue reading at AdAge.com