The Top 5 most creative Super Bowl LIII commercials
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By some estimates, something like $97 million in marketing dollars went into last night’s Super Bowl — mostly for ads that were flat, uninspired and about as dull as the game itself. That said, the day was not completely devoid of fresh creative. Here are five spots that actually embraced what Super Bowl advertising should be about–Grade A entertainment–but also broke the mold in a year when most simply decided to play it safe.
5. Burger King: ‘Eat Like Andy,’ David Miami
Burger King scored big points for ingenuity with its spot starring the late Andy Warhol–eating a Whopper and dipping his fries in Heinz ketchup. Conceived out of David Miami, the ad wasn’t a feat of postproduction magic. Rather it was a clip from “66 Scenes from America,” a documentary by Danish filmmaker Jorgen Leth.
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