The Top 5 most creative brand ideas you need to know about now


Welcome to our weekly rundown of the Top 5 most innovative brand ideas you need to know about now.

5. Vitalant: ‘The Blood Line,’ We Are Unlimited

Non-profit blood service provider Vitalant and We Are Unlimited were behind this simple but stunning reminder of the importance of blood donations. They transformed Chicago’s Red Line train into the “Blood Line,” an especially powerful move considering that this particular train has been the setting for some of the city’s most violent crimes.

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