Apr 30

The Third Way: The Growing Appeal of Alternative Agency Networks

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Holding companies are struggling to adapt to changes in consumer behavior. A floundering MDC Partners is hoping Stagwell Group’s acquisition can change its fortunes. Ogilvy rebranded itself last June after around two years of restructuring and staffing changes. And even the nation’s oldest agency wasn’t impervious to WPP’s consolidation as the holding company merged JWT…

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