The Ten New Fall TV Shows with the Most Word-of-Mouth Buzz Right Now
Posted in: UncategorizedGiven that we’re in the thick of a fall TV premiere season, you might expect that we’d serve up some stats on how the new shows are doing in social media, as we’ve done in previous years. But a funny thing happened on the way to this moment in the so-called social-TV sector: consolidation, and lots of it, with Ad Age’s former editorial partners, Bluefin Labs and Trendrr, both getting acquired by Twitter.
Both companies had contracts with brands, agencies and networks, and also generated data for Ad Age. Twitter bought them to build out its analytic technologies and to help it get some of that sweet, sweet Big TV advertising money. So Bluefin has been winding down its contracts to supply social-media data to clients, and now Trendrr is too (in fact, Trendrr just shut down its public Trendrr.tv charts yesterday).
SocialGuide, which was acquired by Nielsen last year, releases a weekly top 10 list of the most social TV programs, but a spokesperson declined Ad Age’s request for social-buzz data on TV’s new series. It’s worth noting that all the shows in SocialGuide’s most recent chart, which covers Sept. 23-29, are well-established shows, from “Breaking Bad” at No. 1 to “Once Upon a Time” (not to be confused with that show’s upcoming spin-off, “Once Upon a Time in Wonderland”) at No. 10.
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