May
23
The Television Industry Unites for Its First National Campaign Touting the Power of TV Ads
Posted in: UncategorizedBefore they started battling for upfront dollars, the TV members of the Video Advertising Bureau (VAB) joined forces for the first time to create a national television ad campaign touting the power of TV advertising for “direct-disruptor” brands. The VAB, which includes more than 100 broadcast and cable networks and the country’s largest MVPDs, pooled…
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