Hasta La Creative!

Film, Print
The Tears Foundation

The #metoo movement is one of the most important in our time, with more than 250,000 mentions daily and 242,556,572,641 impressions so far. Casting a spotlight on sexual abuse and harassment had led to thousands and thousands of women coming forward. Men have responded in support and a dozen secondary hashtags have sprung up all over Social Media. Except, little children aren’t on Social Media. They have no voice on Twitter or Facebook, and in a lot of countries, sexual abuse of children is more prevalent than with adults. They need to be heard. They deserve to have a voice. So we set out to help them join the conversation.

Advertising Agency:McCann Worldgroup, South Africa
Creative Directors:Michael Blore, Mike Müller, Hennie Stander
Art Directors:Bruce Murphy, Mike Müller
Copywriters:Eric Wittstock, Hennie Stander
Illustrator:Bruce Murphy
Director:Bevan Cullinan
Production House:Picture Tree
Account Manager:Carolyn White