The 'Supermodel' Standard is Dying as a New Mentality Takes Hold in America

Category: Beyond Madison Avenue
Summary: For decades, leggy supermodels were the ultimate ideal of feminine beauty.

Designer brands all over the world relied on statuesque characters like Kate Moss, Gisele Bundchen, and Heidi Klum to sell apparel.

But now, a shift toward “real” beauty is challenging American conventions, and retailers are taking note.

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