Hasta La Creative!

Vocus worked with Virginia-based Market Connections, Inc., an independent research firm, to understand how social and digital media are changing marketing and PR. We discovered that some commonly held beliefs about content marketing and SEO adoption are more myth than reality. That being said, the results showed us that progressive strides are being made in the two industries.

Myth 1: Everyone has a content marketing strategy.

Content marketing is a hot topic because both marketing and PR professionals are tasked with creating “owned” content: blog posts, events, market research, infographics and more. As a result, most professionals believe that everyone else is actively using content marketing as a strategy.

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