The Spot That Launched Ridley Scott’s Career, ‘Boy on the Bike,’ Has Been Remastered in 4K

While U.S. advertising aficionados think of Ridley Scott as synonymous with Apple’s iconic ‘1984’ ad, it’s one of the director’s older spots that holds a special place in British hearts. “The Boy on the Bike” was a 1973 ad for Hovis Bread that played to nostalgia for a simpler time in the U.K., when fresh-baked…

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