The Social Success of Hustlers Was a Win for Women at the Movies

Palm Springs, Calif.–From a movie-making business standpoint, Hustlers was an underdog. “Going to a movie has become more difficult,” said Amy Elkins, president of media & marketing innovation, STX Entertainment. “The theatrical marketplace has been flooded by franchised entertainment.” Inspired by a true story, the movie featured more real women with multifaceted personalities, which didn’t…

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