Hasta La Creative!

For decades, TV networks have tried very hard to generate viewer loyalty. A common, simple formula: Make them love the characters and plotline and the audiences will come (and keep coming back).

But that strategy overlooked a lot of unlovable characters, including many who have captured viewers’ imagination — from Archie Bunker on “All in the Family” to Eric Cartman on “South Park” to Walter White on “Breaking Bad” to about one in every two reality-TV characters.

Donald Trump, a veteran reality-TV character himself (complete with a trademark catchphrase, “You’re fired!”), seems to know exactly how to push not only the “love” buttons but the “hate” buttons. No matter how you feel about the former “Apprentice” star turned presidential candidate, he’s clearly connected deeply with his diehard fans, while also provoking outraged responses from his detractors — which is making for an explosive cycle of comments, controversy, walk-backs and general media spectacle.

Continue reading at AdAge.com