The Roots of the Most Recognizable, Most Irritating Aural Signature in the World


If you've ever wondered how brands take snippets of melodies and turn them into aural signatures … you're probably a dork. Haha. We kid? But you'd probably also be interested to know that the distinctive "Nokia theme" that some people are lazy enough to use as their own signature ringtone, is just one bar from a turn-of-the-century Spanish guitar piece.

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