Aug 25

The Road to Brandweek: e.l.f.’s Kory Marchisotto on Innovation and the Pandemic

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Beauty has had both its bright spots and blemishes during the pandemic, with a boom in the skin-care business, but a pullback on the purchase of color cosmetics. E.l.f., which had the foresight and fortune to get into skin care last year, has seen firsthand the ebb and flow of the business. Kory Marchisotto, the…

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