The Right Fit? San Francisco 49ers’ New Home Will Be Levi’s Stadium
Posted in: Uncategorized
Levi Strauss & Co. and the NFL’s San Francisco 49ers have announced a $220 million, 20-year deal to call the team’s planned new home “Levi’s Stadium.”
Naming rights deals for sports stadiums and arenas have gotten well-deserved scrutiny as marketing boondoggles — especially in tough economic times — but sports-marketing experts said that, given the brands involved, the partnership stands a good chance of succeeding.
Under the deal proposed by Levi’s and the 49ers to the Santa Clara Stadium Authority Wednesday, Levi’s would splash its brand across the exterior and interior of the stadium. The jeans marketer would also become an official sponsor of the five-time Super Bowl champion 49ers, who lost Super Bowl XLVII to the Baltimore Ravens. Once the modern facility is up and running, it would try to land a Super Bowl as did MetLife, which will host Super Bowl XLVIII next February.
Post a Comment