Aug
13
The Right 'Fit' Matters
Posted in: UncategorizedCategory: Beyond Madison Avenue
Summary: There has been even more recent news of clients ending relationships with agencies. It is no wonder the CMO job is becoming more and more of a revolving door in the age of immediate gratification. If the CMO and the agency they bring down fails to deliver on the crazy expectations of the C-Suite or shareholders, both parties might as well begin looking for new ventures before the official word.
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