Jun
02
The Rich Get Richer: Commercial Ratings Reveal 'Empire' Is Even Bigger Than Anyone Thought
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It’s broadcast TV’s hottest hit in a decade, and as it turns out, “Empire” is even a bigger smash with advertisers.
While season one of “Empire” averaged a staggering 5.1 live-plus-same-day rating among adults 18 to 49 years old, that number soared to a 5.9 in the demo upon application of the C3 currency data. In other words, viewers who caught up with “Empire” within three days of each initial airdate actually watched the ads — so much so that the show’s average commercial ratings improved 16% in playback.
The 5.9 rating represents 7.45 million adults 18 to 49, or more than double what the season’s No. 2 new series, “How to Get Away with Murder” delivered in C3 ratings for ABC (3.56 million).
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