Apr
22
The Real 'Mad Men' Diaries: Jerry Della Femina
Posted in: Uncategorized
What do you do when your advertising agency is broke and about to go out of business? Throw an expensive party, naturally.
That’s what legendary adman Jerry Della Femina did in 1967, when Della Femina Travisano & Partners was failing. Instead of shuttering the shop, he and Ron Travisano pooled their last $11,000 and put on a glamorous bash at New York hotspot L’Etoile. The idea was that if the agency looked succesful, people would believe it and sign on.
“It was a crapshoot, but we had no choice,” he recalls today.
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