Aug
14
The Problem With ‘Hispanic Insights’
Posted in: Uncategorized
All Latinos love music, soccer and food, don't they? These seem to be the "insights" all marketers have been leveraging into their Hispanic advertising approach for years now. The problem is that a lot of non-Hispanic segments also like music, soccer and food, and herein lies the challenge — what insights should we use to adequately reach Hispanics?
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