Feb
06
The Poet Behind Coke’s Super Bowl Spot Wants All of Us to Bring More Art to Advertising
Posted in: UncategorizedWhen you hear a poem in an ad, especially a Super Bowl ad, it’s usually a safe and licensed choice lifted from the long-dead likes of Whitman or Frost. But Coca-Cola went a different direction with its Super Bowl ad, building it instead around a lovely and original poem about inclusiveness, identity, individuality and, yes,…
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