Hasta La Creative!

The hype around data ain’t all it’s cracked up to be, and believe it or not, that’s something that can be heard often from people who work in data-related fields.

Stewart Pratt, director of data and analytics at SapientNitro is one. Steeped in philosophy and economics, Mr. Pratt has unique theories on the world and data’s role in it, combining a dedication to humility with a practical recognition of what data can — and cannot — do.

“When I speak about the humility of the modern data scientist, I’m referring to receptivity to the limits and role of big data,” he said. “Big data can help us identify correlations we may have otherwise missed, but it isn’t well-suited for helping us to understand causality or meaning.”

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