The PGA Tour lifts liquor TV ad ban and will take gambling sponsorships
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The PGA Tour has lifted its liquor TV ad ban, while also paving the way for gambling sponsorships. The policy changeswhich were communicated this week to playersbreaks down another spirits advertising barrier while giving the betting industry another nudge into the mainstream.
The pro golf tour will keep its TV ad ban on gambling brands but the change allows players to strike endorsement deals with casinos and other gambling entities. However, the PGA Tour will not allow deals with companies whose primary purpose is sports betting. So players could ink an endorsement with Caesar’s or MGM, for instance, but not William Hill, which operates sportsbooks, Andy Levinson, the PGA Tour’s senior VP of tournament administration, said in an interview. Deals with fantasy sports brands FanDuel and DraftKings will also be allowed.
The tour’s decision follows moves by other pro sports leagues to begin accepting gambling sponsorships in the wake of last year’s landmark Supreme Court ruling that freed states to legalize sports betting outside of Nevada, where it has long been legal. Sports betting is now legal in seven states, including Pennsylvania and New Jersey, with legislation introduced in many other states, according to ESPN’s betting bill tracker.
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