Jul
15
The Perils of Agency Positioning
Posted in: UncategorizedA dirty little secret about advertising agencies is that it’s really hard to tell them apart. Of course, those of us in the business see massive differences, but to the casual observer, the similarities outweigh the finer points of distinction. And it’s not because agencies don’t work hard to define a unique position.
Here are just a few of the ways that we go about differentiating ourselves :
Pedigree: Defined by the famous agency where the partners used to work and the famous campaigns they created.
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