May
20
The Paralympics Isn’t Just Rainbows: IPC’s Ad Aims to Smash Disability Stereotypes
Posted in: UncategorizedThe Paralympic Games began as a small gathering for injured World War II veterans, and the event could reach its largest audience during Paris 2024. A record number of countries–more than 160, compared to 154 for the Tokyo 2020 Paralympic Games–have confirmed broadcast deals for this year’s event. Nevertheless, misperceptions about the Paralympics persist, perpetuating…
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