Aug
26
The Pandemic Proved There Is No Brand Loyalty Beyond Obsessed Superfans
Posted in: UncategorizedKey Insight: Contextual data, including cultural insights, should supplement customer data to help brands respond to unexpected events like a global pandemic. In April, Olive Veronesi was in quarantine at her home near Pittsburgh when she realized she was down to her last 12 cans of Coors Light. A family member shared a photo of…
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