Hasta La Creative!

For two years, John Legere, T-Mobile’s acerbic CEO, has taken to Twitter to trash talk his fellow wireless chief executives — and received no retorts. Last night, he finally got one.

Sprint CEO Marcelo Claure chimed in after Mr. Legere blasted Sprint’s third quarter ad. Mr. Legere, with his typical flare, dubbed his rival’s ad “half-assed.”

Both wireless carriers, brawling for third-place in the heated category, invested heavily in Super Bowl. T-Mobile ran two spots and teamed with Twitter on a social-heavy campaign. In the third quarter, Sprint’s ad called out bigger foes Verizon and AT&T, which were also targeted on the brand’s social media account.

Continue reading at AdAge.com