Dec 19

The Not So Mysterious Case of The Disappearing Referral

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Anyone who works in sales, advertising, or media knows that referrals are worth their weight in gold. In the continual slog for new business, a referral from a colleague is often the door opener to real opportunity. Mark Sneider, owner/president of agency business-development firm RSW/US, writing in Adweek reveals data that referrals in the agency […]

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