May
12
The Next Frontier in Customization: Lay's Potato Chip Bags
Posted in: Uncategorized
If you run a massive food brand, how do you offer a personal touch? For the marketers at Lay’s it means giving buyers the chance to design their own bags.
The potato chip brand is launching a program in which people can create custom bags by uploading a personal picture and phrase depicting their “favorite summer moment.” Lay’s will then use the digital design to create real bags and ship them directly to the consumer, set to arrive near the Fourth of July.
But Lay’s fans will have to act fast. PepsiCo-owned Frito-Lay is capping the program at 10,000 bags. Still, that is a significant customization effort for a brand used to pumping out countless monolithic designs.
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