The Newest Subaru is Too Big For its Ad Space in Clever Out-of-Home Campaign

The 2021 Subaru Ascent is the Japanese car manufacturer’s biggest SUV ever. A new OOH campaign for Subaru Canada is emphasizing just how sizable the vehicle is by pushing the boundaries of media spaces–literally. Developed by Zulu Alpha Kilo, the effort centers on a series of custom ads that are too big to fit into…

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