The Newest Frontier in Branded Content: Print
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I vividly remember the look on my finance guy’s face when he saw the invoice. “This food better look f’ing amazing,” he said. It was $1,500 billed to a food stylist, who’d been part of a photoshoot we’d done involving … fortune cookies. I was not, at the time, working at Real Simple. Actually, I was not working at a magazine at all. I ran marketing at a 40-person tech startup selling marketing software.
Like many companies in our space, we had a thriving blog, which generated traffic and sales leads. And yet, we knew that our readers were mainly practitioners — digital strategists, marketing managers, growth hackers — and not the Fortune 500 executive types who had power over purchase decisions.
And so we made the decision to invest in print.
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