The New Yorker: Art Out Of Context
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The campaign demonstrates how the New Yorker is entwined in New York arts and culture.
First Execution: New Yorker excerpts are taken out of context and placed on common New York items, making readers hungry for the full story.
Second Execution: We partnered with the “V for Wiki” app so New Yorkers could discover culture around them through New Yorker articles.
Third Execution: Spotify playlists created to accompany New Yorker articles so readers can immerse in content and appreciate its artistic significance.
Fourth Execution: “Captions for Humanity” game –– one player presents a cartoon from a White Card and the other players caption it with their funniest –– or most poignant –– Black Card.
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