Hasta La Creative!

The campaign demonstrates how the New Yorker is entwined in New York arts and culture.

First Execution: New Yorker excerpts are taken out of context and placed on common New York items, making readers hungry for the full story.

Second Execution: We partnered with the “V for Wiki” app so New Yorkers could discover culture around them through New Yorker articles.

Third Execution: Spotify playlists created to accompany New Yorker articles so readers can immerse in content and appreciate its artistic significance.

Fourth Execution: “Captions for Humanity” game –– one player presents a cartoon from a White Card and the other players caption it with their funniest –– or most poignant –– Black Card.