Jun 10

The New York Times: New York Rhymes

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The New York Times Film Ad - New York Rhymes
The New York Times Film Ad - New York Rhymes
The New York Times Film Ad - New York Rhymes
The New York Times Film Ad - New York Rhymes

By using the power of entertainment to deliver the truth, we tapped into something young people naturally connect to, MUSIC, and transform current events into urban art. We create a new platform for The New York Times where we promote local NYC street music artists to rap the truth, giving them exposure and keeping people informed.

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