Apr
27
The New York Times Is Creating a Virtual-Reality Campaign for an Advertiser
Posted in: Uncategorized
The New York Times’ native-ad department, T Brand Studio, is creating a virtual reality campaign for an advertising client, a Times executive told Ad Age.
The executive, Sebastian Tomich, who heads up the T Brand Studio, declined to name the advertiser. But expect the campaign to roll out in the next four months, he said.
“It’s a big thing for us,” he said. “The content itself is, without a doubt, the most immersive we’ve done.”
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