Aug
04
The New York Times Goes to Pot
Posted in: UncategorizedLast week, The New York Times inspired a media ballyhoo when its editorial board asked the U.S. government to lift its ban on marijuana. Beyond inspiring the obvious headlines, that clarion call to legalize pot did something else — it opened the door for a newly formed industry to promote its wares with paid ads.
Leafly, the organization known as “Yelp for Weed”, walked right through those doors with a full-page spot by Heckler Associates of Seattle promoting its mission: to further related educational efforts under the tagline “Just Say Know.”
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