Hasta La Creative!

After years of operating a website which seemed to belong in the 1990s, the New York Post introduced a revamped, modern version today, and a set of new ad products to boot.

The old nypost.com — cluttered, tied to its print product, and offering only basic advertising units — made it difficult for the paper to compete in today’s digital news environment. The new site — clean, modern and with an emphaisis on mobile accesiblity — should put the paper in position to deliver its news product more effectively, and perhaps increase its digital ad revenue along the way.

“Our digital product, that was out in the marketplace, there was enormous room to improve on it,” said Jesse Angelo, the Post’s publisher, CEO and acting editor said. “I thought there was a better product we could be offering our readers, and a better product we could be offering our advertisers.”

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