Feb
23
The New World of Apps-Only Advertising
Posted in: Uncategorized
NEW YORK (AdAge.com) — The widgets and other applications that were little more than digital window dressing a few years ago have exploded into a vast new advertising venue. Many apps now draw millions of users each day at the same time they've become a broadly networked social medium in their own right. And, that, in turn, has given rise to a new sort of apps-only media-buying agency.
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