The New Rules of Engagement to Help Brands Market on Facebook
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In the blink of an algorithm update, Facebook has fundamentally changed the way brands and agencies organize and plan for social media. The new Facebook reality requires more radical change, including budgets for paid media and marketers switching from a real-time mindset to a right-time mindset. If nothing else, Facebook has demonstrated that agility and flexibility are essential to the future of our industry, and brands need to be prepared to move quicker, organize smarter and be receptive to rapid change and evolution.
The reality is, we can’t afford to abandon Facebook now. Social media is finally reaching critical mass, and Facebook has positioned itself as one of the most effective and efficient channels for reaching consumers with social and mobile marketing — especially now that the platform has more robust capabilities for targeting content by demographics, geography and interest groups.
Marketers, we’re not at war with Facebook. We’re in an ongoing battle for consumer attention. Get back in the fight by learning these new rules of Facebook engagement:
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