Oct
03
The new living room: taking advantage of the big screen
Posted in: Uncategorized
Headlines would suggest that TV is dead, or at least is enduring a slow death.
The reality is that TV viewing is very different than what it was three years ago, let alone 10. How we define “TV” is still being debated. Is it the content, device or pipe that presents it to the viewer? But one thing is clear: With the proliferation of devices now powering TV content in the home, the living room dynamic has radically changed.
The new living room is a hybrid environment, home to the best of linear and digital television. While viewers are increasingly choosing to build their own schedulescomprising a blend of live, on demand and DVRthey tend to gravitate toward the best (and usually largest) screen possible.
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