Feb
07
The Mouse's New House
Posted in: Uncategorized
“Disney has never done this before,” Aliyah says during an interview in between sponsorship gigs and attending the NAACP Image Awards. “Just like ‘Mickey Mouse Club’ was its first-ever TV show, this is its first-ever digital series. Everything is online.”
“Club Mickey” is made for younger generations. Many episodes run under a minute in length, and none has reached five minutes. “Our attention spans are shorter,” Aliyah says. “So you watch it on the go. It travels with you.”
Disney intends to create a lot more like it.
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