Dec
05
The Most Memorable Holiday Ad Plays on Sentimentality
Posted in: Uncategorized
The NFL’s “Vikings Family,” was the most memorable holiday commercial in November among adults 18-to-49, according to Nielsen.
The company’s Nielsen Brand Effect ranks the top 10 ads among the demographic, asking a sample of viewers whether they remember ads, what brand the ad feautured, whether they liked the spot and whether it affected their intent to purchase the product.
Compared to the average ad, NFL’s spot was 2.75 times more likely to be remembered and associated with the correct brand by the demo.
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