The Most Lovely and Surprising Ad You’ll See Today Is for Viagra

Erectile dysfunction is rarely spoken about openly, and as a result most Viagra ads are creatively awkward, reaching for humor, metaphor or clich?–if not all of the above. This can have the unintentional effect of making the issue seem too taboo or embarrassing to discuss-which VMLY&R London has recognized in its latest, surprisingly lovely campaign…

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