The Mill debuts virtual production system, Motherland signs Hanrahan
Posted in: Uncategorized
The Mill has developed a new virtual production system, Mill Mascot. The system enables broadcast quality CG characters that are not animated but performed, live and in real-time. It combines real-time game engine technology with motion sensors, so characters can be puppeteered through hand and facial gestures. Campaigns it has been used in so far include HPE’s “Tame the IT Monster” and Monster.com’s “Vonster” social media campaign.
Dublin-based production company Motherland has signed director and photographer Rory Hanrahan for representation in commercials globally. Before going into directing Hanrahan spent ten years working in creative agencies, including Mother New York, 72 & Sunny, BBH & Mekanism. After working on a selection of commercials with “American Beauty” director Sam Mendes he was was inspired to get behind the camera, and has since shot films for brands including AIB, Microsoft, Adidas, TBS, CNN, Nickelodeon, EA Games, YouTube, Revlon, Paul Smith, Smirnoff, Samsung, Eir and Strong Roots.
Post a Comment