The Marketing Realm Can't Escape the Law of Duality


Many marketing managers overlook a simple principle: In the long run, every category coalesces around two major brands.

Cola: Coca-Cola and Pepsi-Cola.

Toothpaste: Crest and Colgate.

Continue reading at AdAge.com

No Responses to “The Marketing Realm Can't Escape the Law of Duality”

Post a Comment