Apr
24
The Marketer's Imperative in the Innovation Economy
Posted in: UncategorizedWelcome to the Innovation Economy.
It’s a bustling Wild West of entrepreneurship. Everything’s been “democratized”. Information, design, media, entertainmenteven innovation itselfhave all been broken up and divvied-out to emboldened DIYers. The pace is a full-on sprint. If ever there was a time for marketers to be nimble, it’s now. No one’s sitting still long enough to wait for your brand to tell its story.
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