Jan
05
The Logan Paul Incident Illustrates Why YouTube Will Never Be 100% Brand-Safe
Posted in: UncategorizedJust a couple of days into the new year, YouTube already has another brand safety crisis on its hands. Logan Paul, a YouTube star with 15 million followers who has inked marketing deals with Walmart and Dunkin’ Donuts, uploaded a video over New Year’s weekend in which he visited Japan’s Aokigahara, a forest known as…
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